Google Algorithm Update


Google Update

Google back in action again with his new update to its algorithm that could change your organic traffic ranking if your website not mobile friendly. Google will penalize your ranking after April 21, 2015.

The main concern for this update is to provide a quality and better experience for mobile end users.

Google has post many articles in Google webmaster blog / forum and made several announcements in related to mobile or tablet devices in the past year. Google also provide some test tools which is very helpful to identify your mobile friendly website status.

Here are some steps:

1. Your First step check your website URL in Mobile friendly Test here is URL :-

If your website pass mobile-friendliness test, then you see screen message like this

pass mobile-friendliness test


If your website fail mobile-friendliness test, then you see screen message like this




Common error in Mobile Test


  • Page appears not mobile-friendly
  • Text too small to read
  • Links too close together
  • Mobile viewport not set


Before fixing above issue you must know about your website technology? Is your simple static html website or dynamic website using open content management system ( CMS ) like Word Press or Joomla.. or any other custom website development using PHP, ASP or JSP  Technology.

For open CMS like WordPress or Joomla you can easily find free responsive WordPress themes on internet. Just download and install those themes and test again – step 1.

If your static html website and you have no idea about html then best option is hire any website designer or outsource to any web designing firm and fix your website as soon as possible.

Those who have custom website please contact company who design your website as they know complete structure about your website.


Step 2 – Test your website speed for Mobile and Desktop. here is URL


For Mobile Speed Test Common Error

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content – Your page has blocking script resources and blocking CSS resources. This causes a delay in rendering your page.
  • Reduce server response time
  • Leverage browser caching – Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
  • Minify JavaScript
  • Optimize images – Properly formatting and compressing images can save many bytes of data.
  • Landing page redirects – Your page has redirects.
  • Enable compression – This rule triggers when PageSpeed Insights detects that compressible resources were served without gzip compression.
  • Minify CSS – This rules triggers when PageSpeed Insights detects that the size of one of your resources could be reduced through minification.
  • Minify HTML – Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
  • Prioritize visible content – This rule triggers when PageSpeed Insights detects that additional network round trips are required to render the above the fold content of the page.
  • Avoid plugins – This rule triggers when PageSpeed Insights detects the use of plugins on your page.
  • Configure the viewport – Your page does not have a viewport specified. This causes mobile devices to render your page as it would appear on a desktop browser, scaling it down to fit on a mobile screen. Configure a viewport to allow your page to render properly on all devices.
  • Use legible font sizes – Text in the page is too small to be legible.


For Desktop Speed Test Common Error

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  • Reduce server response time – This rule triggers when PageSpeed Insights detects that your server response time is above 200 ms.
  • Leverage browser caching
  • Minify JavaScript
  • Optimize images
  • Avoid landing page redirects
  • Enable compression
  • Minify CSS
  • Minify HTML
  • Prioritize visible content


Step 3 –  Test then test again.

Please fix above error and try to score maximum points in mobile or desktop as per Google guidelines. it’s important to run through every page of your site and make sure links are working and pages are loading properly. Run through it on a smartphone or tablet if you can, too.


Congratulations! No issues found. –  Your site is now mobile User friendly and you can avoid all punishment from Google on Tuesday April 21, 2015

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